About Us


The Prince Group of stores’ vision is OTOP ONE TOWN, ONE PRINCE.

We serve the base of the pyramid of the Philippine market, which comprises of more than 85% of the population. These underserved communities are the people who need our products and service the most. We offer to them the right products at affordable prices in a convenient and lively shopping experience. Known for our low prices and personalized customer service, we make an impact in the lives of every Filipino in every town in every Vis-Min region.


  • We exist to provide significant value to every Filipino individual we serve – through more affordable, acceptable and available products for their everyday consumption, with a distinct personalized service to delight every customer in town.
  • We uplift the lives of the Filipino community through entrepreneurship and livelihood opportunities to improve their way of living.
  • We impact the Vis-Min cities and towns by boosting the local economies, enhancing the Filipino urban and rural life.

Core Values

Positive Outlook
Results Driven
Customer Centric
Extra Mile

Positive Outlook

  • We are a hopeful bunch. We are not easily discouraged.
  • Full of energy and enthusiasm, generating positively good vibes.
  • Always aim for the goal, and we keep moving forward.
  • Self-motivated and pro-active.
  • Confident of ourselves and our team.
  • Positive outlook is not blindness, not escaping problems, not being apathetic. It is accepting reality no matter how bad it is, moving forward knowing we can do better. It is accepting our faults whenever we fall. We lessen the pain, laugh and move on. It begins with a positive and right heart.

Results Driven

  • We always go for results. We are a people who make things happen.
  • We are driven individuals who know our purpose, and do everything possible to achieve our goals and targets.
  • Our performance is measured by objective and quantifiable results.
  • We rely on communication, coordination, and cooperation (3 C’s) with the entire team in order for us to achieve objective results.


  • Honesty, fairness and justice are basic virtues we uphold to live a happy and consistent life.
  • Honesty in words and deeds. We say what we mean. We do what we say.
  • In all our dealings, we try to give each one his due. We are just and fair in all our transactions.
  • Without honesty and integrity, TRUST will be difficult to apply. We can tolerate mistakes and failures but NEVER ABUSES.
  • Integrity holds us consistent and united within. It holds us firmly rooted to the ground.
  • Ultimately, the main source of integrity is the ONE TRUE GOD.


  • Green is life. Green is sustainable. Green is ecologically-friendly.
  • We bring life to our team, to our community, to our region, to our country.
  • We are innovative, creative and resourceful. We always find creative and cost-effective ways to make things happen.
  • We are young, dynamic, and fresh with ideas and technologies that are unique to the industry.
  • We are fast growing, expanding as we plant seeds and continually nurture them to give value to the world.

Customer Centric

  • Our customer is King – without them, there is no Prince. They are the reason for our existence and our people consistently and continually find ways to serve and delight them.
  • We care for our customers and their families.
  • Customers feel at home in Prince. It is their second home.
  • From start to the end of their shopping, from the customer’s entrance to exit, they are delighted.
  • Inside the Prince organization, as a support unit, we treat our line units as our internal customers that must be served, must be delighted.

Extra Mile

  • We go beyond what is required of us in our job description.
  • We anticipate what people need and want without being asked.
  • It is a standard of excellence in all that we do.
  • It is not merely doing things, but doing things well.
  • It is giving until it hurts.
  • It is everything you said PLUS EXTRA. Extra hours, extra time with employees, extra bonding, extra sales, extra service, extra effort… and the ordinary things become extra-ordinary.
  • We go beyond ourselves, beyond our comfort zone.
  • We are ordinary people who do things extra-ordinarily.


Founded in 1990, Prince Warehouse Club, Inc. is a chain of retail and wholesale stores based in Cebu City, Philippines. Prince opened the pioneering branch at the North Reclamation Area by converting a warehouse into a store with a single cash register initially selling glassware, kitchenware, plastic ware and other household items.

A year later, due to a growing demand from customers, Prince Warehouse Club expanded into selling grocery items, gaining a wide range of customers and wholesalers.

After two years, in 1993, they opened the second store at A.C. Cortes, Mandaue City building a bigger store size than the first. It was again a successful venture, and was later assigned to the brother who is now separately managing the Prince Mandaue chain of stores.

In an effort to continually uphold even higher customer satisfaction, Prince Warehouse Club’s Sari-Sari Store Society (SSS) was organized, which soon became instrumental in empowering sari-sari store owners to grow and be competitive in their neighborhoods.

Over the years, the company expanded its product lines to include furniture, appliances, school and office supplies, garments and footwear, and many more. To date, Prince is known to be a one – stop shop known for its wide variety of affordable Grocery, General Merchandise, and Department Store items. Thriving on a strong commitment to serve the Filipino market, Prince continues to offer the lowest priced high quality merchandise in any town it is located.

With the well-educated second generation, the founder’s children now are occupying key management positions in the organization. The Prince Group has transitioned from the traditional to the dynamic, modern and professional corporation which is now mainly composed of young professionals, driven to expand their footprint in the Philippine retail industry. Stores are now using unique green technology, and the organization upholds the “Base of the Pyramid initiative”, which focuses on serving the Filipinos at the grassroots level, those economically located at the base of the pyramid.

Currently, the Prince group of stores has grown to 29 branches all over Visayas and Mindanao.The chain has branches in North Reclamation Area, Old MCWD building in M.C. Briones, Danao City, Minglanilla, Dalaguete, Argao, and Daanbantayan. Prince has also expanded to other parts of the Visayas: Tanjay and Bayawan in Negros Oriental; Silay, Sagay, Bago, La Carlota and Hinigaran in Negros Occidental;Naval in Biliran province; Baybay, Isabel, Maasin and Abuyog in Leyte; and Guiuan in Samar. Aside from the Visayas area, Prince has branches in Mindanao such as Cabadbaran, Agusan del Norte; Bad-as Placer, Surigao Del Norte; Bislig, Surigao Del Sur; Dapitan, Zamboanga Del Norte; Oroquieta, Misamis Occidental; Gingoog, Misamis Oriental; Tandag, Surigao del Sur; Bayugan and Prosperidad in Agusan del Sur.

Today, the Prince Retail Group of companies upholds the empowerment of its total workforce through a strong adherence to its values and commitment to render the highest customer service satisfaction while being a household name for quality low priced merchandise to the community served. The company is now rapidly growing and expanding with the vision of ” One Town, One Prince”, widening their reach to every Filipino in every town to achieve their mission of serving the underserved.